Content marketing involves providing useful and relevant content articles, images, and videos to potential customers, helping them to solve their problems. While you may not be advertising directly to these people, they nonetheless remember who provides them with the content, and are more likely to participate in relevant conversations with these firms. Creating enough of the right kinds of content can be difficult for a firm that doesn’t specialize in publishing, writing, design, or any of the other tasks needed for creating quality content. It is also highly competitive. There is a considerable quantity of content on the internet, much of it repetitive and of low quality. Therefore, many firms employ content marketing agencies to create and publish content for them. It may cost more to hire an agency than to keep your content marketing in-house, but it is often better value to utilize the expertise of an agency.

Top Content Marketing Agencies for 2022:

Their goal is to share helpful, interesting, new ideas with your customers and prospects. They help you create content that strengthens your business from the inside out. Their focus is on B2B. Rep Cap understands the importance of content to your marketing efforts. This includes blogs, reported articles, email newsletters, white papers, guides, books, research, surveys, and lead-generation packages. CEO, Mary Ellen Slayter, founded Red Cap in 2011, after working as a journalist at The Washington Post and SmartBrief. The agency’s former clients include Bullhorn, Aon, Bloomberg, and Ebix. As Rainmakers is a growth hacking agency, content marketing is just one of the tools they offer to improve your business performance. They have expertise in the technical aspects of digital marketing, describing their team as being a hybrid of marketers and coders. They understand the importance of detail, focusing on factors such as A/B tests, landing pages, viral factors, email deliverability, and Open Graph to improve your results. Rainmakers includes amongst its clients Kounta, StreetTeam (now Verve), AppInstitute, ezyCollect, Huel, and the Influencer Marketing Hub. (Grew Influencer Marketing Hub, from 0 to 1.6m monthly users within 25 months) They understand the importance of creating content that showcases your industry knowledge and expertise to help you gain influence over your audience and earn their trust. They see content marketing as a vital component of an overall inbound marketing strategy. It starts with customer research, customer personas, and business goals. They see content marketing as having four steps: research, identify, publish, and analyze. Camp Creative also recognizes the importance of good content for your SEO efforts. Camp Creative has a wide range of clients they have worked with, including Adobe, Google, Glassdoor, Nissan, Yahoo!, FireEye, HP, Girl Scouts, Fujitsu, and Chase. It is based in Sioux Falls, South Dakota, but works globally. Its past clients include Feeding South Dakota, Sprint, American Heart Association, and South Dakota State University. Epicosity has received several awards since its establishment in 2008. These include a Gold Winner in the 2018 MAC Awards, 19 Telly awards in 2018.  Moreover, the company is a HubSpot Platinum Agency Partner. Epicosity works with clients in a variety of sectors, including outdoor, healthcare, finance, education, communications, and others. They offer a full range of content marketing services, including content strategy. They provide long-form articles that include topic research and creation of a mini-infographic with each expert-written in-depth article. They can also produce shorter micrographics articles, of about 600 words, full-size infographics, editorial content, and eBooks, typically 20 to 40 pages in length.  They recognize the importance of editorial content, that is not advertising-based. It’s the reason a customer came to a website or subscribed to a blog in the first place. Racepoint Global partners with clients to build channel-agnostic communications strategies that engage their audiences in authentic, meaningful ways. They offer a wide range of services including public relations, strategy & planning, public affairs, influencer marketing, video & content production, marketing, crisis communications, creative strategy, paid media, and measurement and analytics. Although many of their services are centered around traditional and online PR placement, Racepoint Global also offers content marketing and social media marketing. Their past clients have included Panasonic, Media Tek, Normatec, and Marketo. They focus on working with B2B, technology, and healthcare brands. The current agency is the result of a merger between Elevator Agency and Organik SEO in late 2018. Digitopia works with brands to build their digital marketing ecosystems for long-term sustainable growth. Their past clients include Toshiba, T Systems, Emmy’s Organics, Suja, and Forager Project. Digitopia is a certified Benefit Corporation, a global movement of companies using business as a force for good. These are more than 2,400 Certified B Corporations across more than 150 industries in 50 countries. They use content marketing strategies steeped in research and analysis. They look for opportunities to introduce pictures, videos, infographics, whitepapers, articles, blogs, and press releases into the mix depending on the needs of each client. Each of their content strategies is customized for individual clients, allowing them to focus on their most lucrative offerings and therefore provide the best return on investment. The Digital Elevator constructs content with two audiences in mind- the people searching for the content and the search engines that bring that content to those people. Their strategy uses elements of keyword research as well as the reverse engineering of industry trends to create content plans that hit the right people at the right time. They also look into what their clients’ competitors are doing to determine how we can one-up them. Editor Group was founded in 1998. They write, research, edit, proofread, advise, and coach to help you use the power of great writing and perfect grammar to grow sales, secure investment, or achieve success in government. They create almost anything that your organization might need to write or edit, including ads, annual reports, articles & blogs, brochures, case studies, emails & letters, media releases, newsletters, prospectuses, research reports, speeches, tenders & proposals, video & audio scripts, websites, and white papers.  Their services include video & motion graphics, pitch decks, presentations & webinars, infographics, eBooks & whitepapers, interactive graphics, social video, sales enablement & collateral, branding & identity, graphic design, copywriting, and business proposals. Avalaunch Media work with brands to craft unique stories in a way that resonates. They go deeper than a simple blog post or article: They breathe life into content through visuals, interactivity, and motion. They then amplify their clients’ content to ensure it is seen by the masses. Their content marketing services focus on building online authority through high-quality content. This means regular blogging, and offering valuable industry news. They also offer video marketing (important in today’s evolving digital marketing landscape), making sure that you don’t just show up for text-based content but also rank for video. Click Giant is a small firm and was founded in 2008. With a team of journalists, designers, and social media experts, they develop engaging content designed to deliver results. While research and execution are integral parts of running well-oiled content marketing campaigns, S&G also places emphasis on content distribution. They deploy PPC tactics to help reach more of your ideal customers for maximum impact. Bop Design was founded in 2007. The firm has offices in Orange County, Los Angeles, New York, and is headquartered in San Diego. The agency places strong emphasis on the importance of bridging the content gap between brands and consumers, and what the latter really wants. And we think that’s a smart approach. As brands focus on putting their best feet forward online, they often miss important steps, leading to unrefined messaging and watered-down value propositions. Savage Global Marketing is based in Florida and was founded in 2014. And when it comes to results, they know how to deliver. Silverback gave Ritz-Carlton’s Residencies a 300% boost in sales through a strategic SEO campaign. They also helped Sitka Salmon, a boat-to-doorstep fresh fish delivery brand, see a 107% increase in year-on-year sales . Silverback Strategy is based in Virginia and responded in 2007.  3 Media Web works with growing organizations and is partnered with brands like Marketo, Salesforce and HubSpot to help businesses that rely on these technologies. The agency was founded in 2001, is headquartered in Central Massachusetts and has an office in Western Michigan. These services come together with strategy to help grow your brand. BayCreative drives awareness by creating the right digital experiences for your buyers. They believe in automation, making technology do the heavy lifting to generate results faster. BayCreative’s main office is in San Francisco. They also have a South Bay, Bay, and Los Angeles branches. They are also a HubSpot partner, making it easy to work with them on highly strategic initiatives, should your brand use the content marketing platform. Vendilli Digital Group was founded in 2007 and is based in Pittsburgh, Pennsylvania. Cosmitto has worked with popular brands like the University of Pittsburgh Medical Center to help grow their social media filling to over hundred and 138,000 and drove 239,000 pledges as part of their Dignity and Respect campaign. The agency also helped Rinovum Women’s Health generate more awareness and boosted their monthly blog traffic by 31% while giving the brand a 23% jump in website traffic. Cosmitto is based in Pittsburgh, Pennsylvania, and was founded in 2010. The customized workflow for each of their clients involves: strategy (keyword search, topic listing, ranking plan), production (style guide creation, content outlines, draft analysis), and optimization (editing, plagiarism checks, CMS formatting, on-page search optimization). Codeless is upfront about its services, listing three types of plans each for 1) SEO + content and 2) SEO, content + PR. Its sister company Userp.io, which specializes on digital PR and link-building thrust, provides support for the second service. 

Startup ($7,500): a minimum of five pieces of 2k-word content/mo, site audit and content-driven SEO strategy, custom illustration, secondary research (statistics, graphs, and others), SERP and SEO analysis, headline writing and draft reviews, monthly reporting, quarterly strategy calls.

The Startup plan that includes PR services ($20,000) covers outreach minimums of DR 60+ with 25k traffic.

Scale ($12,500): a minimum of 10 pieces of 2k-word content/mo. The plan includes everything in startup plus primary research (interviews, expert quotes, and more), writer replacements and rewrites, cost/piece volume discount, conversion optimization strategy, and monthly status calls.

The Scale plan that includes PR services ($30,000) covers outreach minimums of DR 65+ with 50k traffic.

Volume ($20,000): a minimum of 20 pieces of 2k-word content/mo. The plan includes output provided in the Scale package plus weekly status calls, dedicated writer sourcing and editing as well as a dedicated editor and account manager.

The Volume plan that includes PR services ($40,000) covers outreach minimums of DR 70+ with 50k traffic. Serial entrepreneur Jake Jorgovan, who founded Content Allies in 2018, targets B2B companies, having worked with big brands such as Facebook, Siemens Energy, Alibaba, SaaS Connect, and more. The agency is currently the producer of these podcasts: Talent Acquisition Leaders, Life in the Cloud, and Illuminate Higher Education. 

Messaging (copy blocks, messaging) Email (email and newsletters) Web (content strategy, blog posts, web copy, web design, wikis, banner ads, and social media) PDF (eBooks, infographics, interactive PDFs, data sheets, case studies, white papers, and more) Presentation (videos, scripts, webinars, speeches, and PowerPoint)

The San Francisco-based agency, which has been operating since 2000, is mainly sought after by enterprise technology and financial services firms. Its top clients include Accenture, American Express, Autodesk, Deloitte, eBay, PayPal, and RSA Security. A four-time Inc. 5000 lister, Siege Media has three core offerings:

Distribution – content marketing, link-building, SEO consulting (including keyword search, content pruning, internal linking audits, SEO A/B testing, title tag optimization, page speed optimization, user experience assessments, information architecture analysis, indexation best practices) Design – content creation, blog design, and graphic design Production – copywriting, photography, and video production

Set up in 2012 and headquartered in California, Siege Media works with e-commerce businesses, marketplaces, fintech startups, and SaaS companies. Airbnb, BuildDirect, Combinator, Intuit, Tripadvisor, and Zillow are just some companies that it has helped scale through earned links from Business Insider, Fast Company, Fortune, Refinery29, and Time.